The new generation of search is called Bing.
If you go @Bing.com and try to search anything you will be amazed.
The thing that makes bing different from the other search engines is the intelligent search tool.
Research indicates that 66% of people search over internet before to deicide something.
The search results depend on what you searched.
If you search "South Park" in videos, the result page rendered to have a great user experience for videos. If you go hover the image preview with mouse let see a video preview with sound. In the left you can filter the results list by length, resolution, screen size and source.
If you search "Milan to Dublin" in travel, Bing provides a search result with many offers to travel. You can specify and filter the days, the company and search hotels and monuments in the city. This is all on the same page.
The best choice to explain how it works, it's try this @Bing.com